![]() ![]() ![]() On Valentine’s Day, he said, the store does between 150 and 200 and will have six vans on the road. Mardis estimated that, on a regular day, the store does 20 deliveries. Typically, it’s normally four on a normal day.” “We will have 14 people employee-wise, 15 counting myself, in the store on Monday and Tuesday. ![]() It’s smart on the customers’ part, too … That’s a good thing because it helps us prepare.” “This year, we are better at beforehand orders than what we ever have been, which is good. ![]() “The majority of it is last minute,” Mardis said. “They will come in and stand in line, and that doesn’t seem to bother them, as long as they can get something to take home with them.”Īt Miss Martha’s Floral in Scottdale, owner David Mardis, who has been a florist for 40 years, cites Valentine’s Day as one of the busiest weeks of the year. “We do get those who think ahead and order ahead, which we love, and that’s wonderful, but, as long as I have been doing it, it’s a man’s holiday, and it’s last minute,” she said. Customers come in up until the last minute. Valentine’s Day is only on par with Mother’s Day for sheer activity, Brown said. “It’s nice to see their faces when they get the arrangements, so it’s all worth it. “It’s exciting and stressful all in the same, but we enjoy it,” he said. Making the displays involves a lot of “scrambling,” said Joshua Rittenour, owner of Rittenour Floral in Jeannette, but it is rewarding. … We’re putting all the flowers out and making vases and putting them out and blowing up balloons.” “Once everything comes in, it’s got to be priced and put on display. “Preparation goes (back) a few weeks, to decorate the windows and order all of the supplies, and redecorate the store,” she said. “I have a couple of people waiting on silk flower arrangements, and I told them I can’t do it until after Valentine’s Day.”Ī lot of the busy atmosphere of the holiday comes not necessarily from the flowers but from the trappings and decorations, said Michele Pattison of Springdale Floral in Springdale. “A lot of the guys wait until the very last minute” to order, she said. She described the holiday as bringing “long hours and no sleep.” Jill Kunkle, who runs Just for You Floral Shop in Lower Burrell with her husband, Keith, says her small shop gets a couple dozen customers for Valentine’s Day. There’s a lot of work and a lot of time and effort that goes into the bouquet.” “We start with just the loose flowers and have to build that arrangement from just the flowers themselves into the containers with greens to make it the beautiful, finished product. “We built that product from scratch,” Brown said. 14 have their origins in days of preparation, planning and work up to the last minute of Valentine’s Day to make a petal-perfect finish. The shop creates hundreds of arrangements for Valentine’s Day annually.įor floral shops across the region, the bouquets delivered to sweethearts Feb. One of many in Western Pennsylvania, Brown’s shop employs 14 people at two locations, one in Donegal and one in Mt. We cut and process them in floral solution and do proper cut and care before we do arrangements with them.” “We won’t just take them out of the box and straight into an arrangement. “We cut and condition all those flowers in a flower preservative that makes them last, and they have to have those three days to process to take up the water to be in tip-top shape before we put them in arrangements,” said Brown, who has been in the floral business for 38 years. Days before the big day, the back rooms at Linda Brown’s Floral in Donegal were bursting with boxes of colorful flowers, sorted individually into cases by size and type. ![]()
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